Cutifier

WASD - move
Arrow keys - shoot
You can shoot diagonally but it requires frame perfect input lol

The game features a scary dungeon with scary corrupted torn teddy bear-like creatures that basically turn into care bears (metaphorically speaking, no trademark infringement intended) when you cleanse them with your love beam. The little guys even follow you around when you've cutified them!

The art isn't quite 100% finished. Imagine the above and instead of a straight line of followers maybe imagine they're dancing around and cheering you on. How cute! <3

tl;dr You fire a non-lethal love beam which turns scary D: monsters into cute :D beings who follow you around.